# Excerpa / Powered by Koho

Working brand system v1, 2026-10-08. Koho Consulting owns Excerpa. This kit is an implementation direction, not a claim of Alex's final visual approval.

## Use
Excerpa is always the primary product name. Use “Powered by Koho” as the endorsement. The official Koho image is supplied unchanged. Keep at least one E-stem width around the monogram; never stretch, recolor or redraw the Koho logo. Minimum mark 24 px, full lockup 180 px. SVG wordmark text stays editable and embeds Plus Jakarta Sans for portability; the E mark is path-based.

## Type
Plus Jakarta Sans headings, DM Sans body, JetBrains Mono for compact IDs and data. Use 600–700 headings and 400–500 body. All three are distributed under SIL Open Font License in Google Fonts. Original font binaries and their SIL Open Font License notices are included. Official upstream sources:
https://github.com/google/fonts/tree/main/ofl/plusjakartasans
https://github.com/google/fonts/tree/main/ofl/dmsans
https://github.com/google/fonts/tree/main/ofl/jetbrainsmono
The site self-hosts its optimized fonts.

## Color and meaning
Violet #6833E6 for brand, focus and primary actions. Ink #181225 for text. Deep #211536 for editorial contrast. Lilac #EEE7FB for source highlights. Paper #FCFBFE for reading. Koho cyan #00ABD5 belongs to the parent identity; do not use white small text on cyan. Status colors communicate review outcomes, not decoration. Never recolor workbook family rows: existing ORIG/MOD/RPB/APPENDIX standards remain intact.

## Voice
State what the reader can inspect. Use concrete nouns: source passage, contract field, missing amendment, reviewer decision. Explain CLM once. Avoid “revolutionary”, product-wide accuracy, guaranteed migration readiness or “verified” without an actual review. A citation is a pointer, not approval.

## Ready-to-use exports
The migration-readiness-guide.pdf is a one-page educational guide. report-cover-template.pdf contains explicit placeholders. social-template.pdf is a 1200:630 campaign composition. Editable HTML is the source for each.

## Templates
Open templates.html in a browser. Edit the labeled text in its HTML source. Print a single selected template using its print button; choose Save as PDF. Report and one-page lead magnet use A4 portrait, social graphic uses a 1200×630 composition. Template placeholders are explicit and must be replaced from approved evidence. templates.html is editable source, not a client-ready factual report.

## Provenance
Violet, Plus Jakarta Sans, DM Sans and E continuity derive from Excerpa's web DESIGN.md and AppShell. Koho logo is the existing official asset. The Higgsfield exploration informed composition only; its invented agreement content is excluded from these assets. Real public sample data and workbook are not modified by the brand kit.